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At KuuSh, understanding a plant means looking beyond its appearance.

Some plants are collected before daylight, when particular constituents may be at their highest concentrations. Others are harvested only after a carefully considered period without rainfall, when environmental conditions may influence the concentration of compounds we're seeking.

Every species is treated individually. Its growing conditions, seasonal changes, natural chemistry and optimal harvesting time are all part of the investigation.

For KuuSh, botanical skincare begins long before an ingredient reaches the formulation bench.