the outlier
Most skincare follows the crowd. THE OUTLIER DOES NOT.
THE OUTLIER
Intelligent Lipid Serum
For those who don't follow the crowd.
The Outlier is an intelligent lipid serum designed to work with the skin, not against it. Instead of stripping, forcing or overwhelming the skin with aggressive formulas that confuse the skin, this formula restores the lipids skin recognises and uses naturally.
Because skin already knows what to do.
It simply needs the right support to recreate its architecture.
Why It’s Called The Outlier
In statistics, an outlier is the result that doesn’t behave like the rest.
It’s the exception that proves something works.
I’m proud to have pioneered that path — the outlier — through tenacity, determination and years of formulation.
Because the result that stands apart is often the one worth paying attention to.
Inside The Outlier
Built on a complex system of skin-compatible lipids, The Outlier delivers a concentrated blend of regenerative botanical oils and advanced lipid cofactors designed to support resilience, elasticity and luminosity.
Every ingredient serves a purpose.
Nothing is included for marketing.
Nothing is included as filler.
Just intelligent lipids working in harmony with the skin.
For the Outliers who don’t follow the crowd.
30 mL
Formulated by Cosmetic Chemist
Catherine McKinnon Griss
Most skincare adds noise.
The Outlier restores what’s missing.
A corrective lipid treatment designed to rebuild the skin — not manage it.
For those who expect more from their skincare.
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Born in Spas. Bottled for life.
KuuSh redefined skincare with intentional, sustainably crafted formulations. First created for global spa rituals, it has been reimagined for conscious consumers and curated retail spaces. Every product delivers potent, purposeful care — rooted in wellness, designed for skin that knows better.
intelligent skincare begins here
Catherine McKinnon Griss
“Every ingredient must serve the skin. Or it’s left out.”
Award Winning Cosmetic Chemist · Founder of KuuSh
Former president, Eczema Association of New Zealand & former president of the Eczema Association of Australasia.
My focus is simple: creating what works — with integrity, science, and intention.
Spa-born. Skin-led. Purposeful.
KuuSh is 100% active. Trusted in spas from Dubai to London — now reimagined for your daily ritual.
Science + Wellness + Skin Luxury
Aromatic blends to calm the mind. Skincare that breathes with you. Quiet. Distinct. Confident.
Results-Driven
The pause between product and skin. This is where luxury lives.
The pause between product and skin. This is where luxury lives.
The pause between product and skin. This is where luxury lives.
Winner Most Luxe Body Treatment Harper’s Bazaar
The pause between product and skin. This is where luxury lives.
The pause between product and skin. This is where luxury lives.
[The feel. The results]
Her Royal Highness Spa Opening Middle East
The pause between product and skin. This is where luxury lives.
Her Royal Highness Spa Opening Middle East
Ethical. Confident. Curated. Trusted from Dubai to London.
Winner: Most Luxe Face & Body Treatment — Malaysia Spa Awards
As seen in Grazia, Vogue, Harper’s Bazaar, The Peak, Millionaire Lifestyle Magazine.
Skin Plus Relief Cream featured on Today Tonight for real results on real skin.
Australian Made
The Ritual
