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KuuSh came about as a result of the Founder, Catherine, losing a baby to miscarriage. Analytically inclined, Catherine questioned doctors on the many reasons women can miscarry, and to her surprise, she was told that even commonly used ingredients in skincare can cause spontaneous abortion. This was not the reason for her loss, however, it concerned Catherine greatly, so she began 4 years of intense research on ingredients, brands and what they are using, what organic can really mean, what happens when you mix one ingredient with another, the contraindications and so much more. To her amazement and absolute disappointment, even so called natural brands were not all they tried to purport. At this point, Catherine had the thought that one day, someone, would have to come out with a truly effective and results driven brand with safety as a priority. A brand that was what it claimed to be; bursting with integrity, full of knowledge, and a brand that cared about not causing possible damage to people's health....needless to say, Catherine decided that that 'someone' will be her.
Early Days - Catherine's words
Looking back on the early days of KuuSh, it's creation and the intense struggle to get Skincare Manufacturers to listen and understand that you don't want to be like the rest, to finally resolving to the fact that we had to make it ourselves if we really wanted pure skincare, was a huge undertaking to say the least. The first test batches consisted of using a bowl, a spoon, traditional family recipes that had been kept secret, the carefully selected ingredients in those recipes, to becoming a highly respected brand, known for integrity and results. During this time, the passion for creating the very best skincare, without the use of compromising ingredients, and the reason for its birth, never changed.
The recipes had been kept secret, mainly due to the fact that our family had been making products for personal use for something like 10+ generations and recipes and the making of the products were handed down the generations with the older ones teaching the younger ones. It was second nature. Nothing was written down until later times. Still rooms were traditional, where herbal medicines were made and kept, along with any other hair or skincare product required. It was like a big medicine chest. With hair care, it was like nettles that had been steeped for oily hair or chamomile rinses for fair hair and dandelions for detoxing. The name, Still room, was derived from the fact that many things were distilled in there.
Then the time came about where I had to draw on that family knowledge and abandon the idea of asking laboratories to make products. It was a heart-wrenching time for me with having had a miscarriage, and the love and unwavering integrity I put into the brand is understandable because the brand represented something that had stemmed from me losing my baby. I wasn't going to leave it in the hands of labs that didn't want to be so passionate about it as I was. I had 3 main criteria; it had to be pure and natural, it had to be results-driven and it had to be 100% safe.
Family owned still, our next generations are being taught the importance of skincare purity, right from babies. We delight in being able to produce, the world's finest, most pure skincare; without fillers, harmful preservatives, gluten and animal ingredients. With a passion for being creative, myself and my son, Buddy, came out with the first 24 Carat Gold Skincare.
KuuSh jumped through hoops to become a respected brand; it was the first brand to gain Halal certification, Carbon Neutral Certification and I was asked to be the Technical Advisor for Australia's oldest Organic Certifying Body and to write the Health and Beauty Standards because at that point (2007) there were no organic standards by which a skincare brand could be certified. If skincare brands wanted to become certified back then, it was done under agricultural standards which allowed many ingredients through, even the dreaded paraben preservatives.
Also, in 2007, I was asked to be an Industry Advisor for ASIC on organic standards should the need arise to consult with me. I began holding educational seminars and writing articles for different magazines so consumers could easily recognise good ingredients from ones that were not good and they could make informed choices.
Television stations and global magazines and brands contact for expertise and advice on products, ingredients, hazards/efficacy and more. And today, people/business owners, seek endorsements from me for their brands, be it a skincare brand or a cleaning product, a food item or other.
Our family have a commitment to retaining and supporting nature, not using excess packaging, continuing the development of results driven products, and educating consumers.
'Our family secrets are worth spreading'© KuuSh
As promised, we had a break from the everyday running of business and travelled Europe in search of more ingredients that we could add to our family recipes which have their roots in the UK. We have always grown the majority of our ingredients, and after our travels, we implemented European garden designs that are also even more eco and water efficient. Also as promised, we have developed more products to address specific skin issues to be rolled out in due course. Keep checking back to see the new releases that will be sure to please, giving visible results.
Your skin knows what to do, given the correct foods and that is why KuuSh uses expensive ingredients that offer real results, not useless ingredients that are nothing more than cheap fillers. The KuuSh promise has always been to offer results without compromise.
We don't stop creating; using our Science background and our family recipes, we continue to be innovative and ahead of the rest. You may have a one-on-one consultation with one of our highly trained staff at a KuuSh Sampling Room. Experience what true natural skincare is about. Bookings necessary.
Children inherit from many family members, aquiring cell memory and physical attributes, but it's also the times where they can embrace nature that instill lasting, fond memories that they too will share with future generations someday. Walking barefoot on the pristine Australian beaches, hand in hand, showing appreciation for nature, discovering sealife, admiring dolphins dipping in the water, small crabs scurrying across the sea bed and finding shark eggs on the sand; it's moments like these where our little ones are being taught compassion for living creatures and care for the environment. It is these children, our future generations that will be entrusted to carry on providing the very best, pure Australian skincare to families all over the world.
Kitten, pictured here, enjoys time with Uncle (KuuSh co-designer) on the beach.
Catherine's two older grandchildren have fond memories of being with her when it starts to rain.
'Nana will jump up and excitedly say "It's raining", and she will take us by the hand and run outside to enjoy the rain; we jump and laugh and swing around. Lots of people avoid getting wet in the rain, but Nana shows us how to love the feel of rain on our faces and have fun. It's one of my best memories!' - J
Come and share our journey; feel the raw and energetic potency in our products and discover what they will do for you.
KuuSh is located on the Fleurieu Peninsula, surrounded by pristine seas, blue skies, rolling hills, Australian scrub, and we are fortunate enough to have constant companions in the form of kangaroos, koalas, magpies and other wildlife. It's where the night sky is lit with stars scattered across it and the breeze is fresh and pure coming in from the ocean.
It is here, where your beautiful KuuSh products are created, using raw and potent ingredients.
Your KuuSh products are truly nurtured and filled with positive energy, from our shores to yours.